Web Marketing Strategy, PPC, SEO, Mobile and Business Ideas

Shwebby - Shia Leigh’s Search Engine Marketing Blog

March 3rd, 2008 at 4:33 pm

Shia’s Web Marketing News

Google
Google stock has taken a plunge in recent months with $70 billion dollars wiped off the stock as reported by Seekingalpha. Although Google Apps are continuing their advance of Google Sites, Web Design For The Masses, I expect to see major advances in the features offered during the coming year.

iPhone
Timesonline and Informationweek report Apple are gearing up to release a 3G version of the iPhone in June. Mr. Jobs has been doing extensive travel lately with expectations of new markets opening for the iPhone in Europe and Asia.

Microsoft bid for Yahoo
A report in Timesonline says Microsoft is planning a hostile takeover of Yahoo’s boardroom.

SEO, Link Building, PPC, Social Media, Affiliate Marketing and Blogging
A useful summary or articles about Beginner and Comprehensive Guides to SEO, Link Building, PPC, Social Media, Affiliate Marketing and Blogging

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February 6th, 2008 at 1:24 pm

SphinnCon Israel 2008

SphinnCon Israel 2008

 

 

Yesterday was a very exciting day for the SEO/PPC community in Israel. The event the first sphinncon held Jerusalem to packed audience, moderated by Barry Schwartz Executive Editor of Search Engine Roundtable & News Editor of Search Engine Land. Barry is also President of RustyBrick, Inc.

 

There were 3 SEO panels:-

  • SEO Panel - Paid Links & Penalties
  • PPC Panel - Will the PPC Model Hold Up as Click Prices Rise?
  • Social Panel - Should You Social?

Each panel led to a very lively discussion the only problem was not having enough time for all the questions.

I found the SEO Panel - Paid Links & Penalties particularly interesting with an explanation of how Google do their best to discourage paid links. One can argue that Google are only looking out for their own interests, but a person searching the web wants to find good accurate information. Is SEO about “fooling” the search engines just to get a good rating and a lot of visitors to your site? Or is SEO about building long term business and establishing a relationships with buying customers. Most business’s are looking for repeat business and referrals. However, good SEO is a long term time intensive process needed a lot of patience and endurance.

For more details look at Barry’s article on Search Engine Land and Ophir Cohen, for more information and nice links.

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