Before analyzing the process of how to build links, here are a few tips and ideas which will help drive traffic to your site.
1) Add a couple of interesting sites or blogs to your blogroll. The search engines like sites that have good friends. If your friends have high ratings and are willing to link back to you, even better. Don’t forget to link to sites relevant to your business or interest. Google does not like links which are not relevant and yes they do check if the content is compatible. This is a very effective way of networking and should result in increasing your leads and contacts.
2) Read the high ranking blogs in your field and leave comments frequently,
3) Review books you read at sites like Amazon, make sure there is a link back to you site. Select the name of the link with care as the name used will be the same keyword used by the search engines. Do I want to use Shia Leigh or Shwebby. The same review should also be placed on your site. Just be aware that some sites might claim ownership of your review. I suggest writing a short review for Amazon and a full review on your site with a link to the review on Amazon where the visitor can buy the book.
4) Conferences, presentations and trade shows you attend should all be reviewed on your site with a link to the conference or event. Talk about the companies you spoke to, with a link to their web site.
5) Customers and Sales. Many companies do not like to discuss their sales and customers on-line for fear the competition will learn the company’s secrets. However, the more information you can reveal will build confidence and encourage potential customers to “buy” from you. Creating an on-line reputation for quality and integrity is a very important step in step in establishing an on-line business. Do not be afraid to be personal and name employees, particularly when they have done something good like “Bill Jones has developed the greatest idea since sliced bread”.
6) Add photos or video clips they attract more interest than plain text.
7) Contribute top online forums will help attract attention and increase your visibility.
These ideas will help establish your online presence and help you gain a reputation as an expert in your field.
