It’s been a very busy week with snow just two days ago and today bright sunshine, amazing how the weather changes so quickly here in Jerusalem. Today I had back to back meetings designing and planning Excalibur Systems new look for their web site and SEO strategy for the next 6 months. We had a very intensive brain storming session with President Mark Bisko, VP Marketing and Sales George M. Sponsler and Catom’s Yair Schaffer. Much of the discussion focused on how to utilize Web 2.0, the outcome you will see as Excalibur Systems make uses of New Marketing and SEO techniques.

More and more companies are adapting the New Marketing way as explained in Seth Godins new book Meatball Sundae - Is Your Marketing out of Sync. Godin introduces a lot of novel ideas with lots of examples of how companies have made had a lot of success with New Marketing. I intend to post a full review of of the book next week.

Microsoft v Yahoo 

Plenty of action surrounding Microsoft and Yahoo.China View and SearchEngineWatch report Bill Gates is about to start a proxy battle to gain control of Yahoo’s board. A proxy fight is expected to cost Microsoft up to $30 million , which is cheaper than raising the bid price.

However, a report by CNNMoney.com explains Microsoft want to acquire Yahoo very badly and the proxy fight is just part of the game to convince Yahoo to accept the bid. Clearly Microsoft would like to get Yahoo for the best price while Yahoo on the other hand are posturing to get a higher price.