I just set up the Web marketing department for a hi-tech company which sells to a specific customer base. The company has been online for ten years and active with Google Cost Per Click for the last 5 years. The CEO was not happy with the company’s ranking in search engines with competing companies coming […]

A very interesting article Top 10 challenges interactive marketers face by Aaron Kahlow gives some very useful tips. If you are using SEO “tricks” to get high ratings take a look at 7 SEO Techniques That Google Smashed in 2007.
There has been some interesting discussion about Gene Marks article Tech ‘Solutions’ Your Small Biz […]

Google Powered Mobile Phones
The iPhone will not be the only cool product to watch during 2008. There have been several reports that Google will be launching the gPhone at the Mobile World Congress show in Barcelona, in mid-February. Google has reserved two large booths fueling speculation of a spectacular launch of the gPhone.
 
What is the […]

Mobile phones represent an enormous window of opportunity for Web marketing. Mobile phone companies have long waited to expand by offering internet services. The iPhone release by Apple Inc. finally opens the door for users to use mobile phones for Web surfing as reported by the Financial Times. Until the release of the iPhone, no […]

There is a very nice article by SEMGEEK discussing why industry leaders want to stop SEO and concentrate only on PPC.
“My gut feeling is that even today, many execs and VPs out there just don’t understand the value in it, especially the long term investment it provides.”

Sphere: Related Content

“This is a common question with almost every small business or individual that runs their own web based business asks….”
Interesting article at Create Business Growth about using an in house marketing person or outsourcing the PPC campaigns.

Sphere: Related Content

If you want to get things done take at look at BNET they have a crash course on David Allen’s Getting Things Done time-management system.

Sphere: Related Content

Shwebby is about helping you make your business better.
These are some of the issues I will be discussing:

Internet Marketing
SEO – Search Engine Optimization
PPC – Price Per Click
Making money from your web site
Execution
Getting things done
Starters guide to business on the web
Getting a project finished and shipped
Keeping workers happy and highly motivated
Book reviews and recommendations

Sphere: Related […]